CNN News Free to Mobiles, Xerox Sponsored

CNN is offering its 10 tops stories of the day for free to the mobile handsets of Europeans. People register by SMS, follow a WAP link to download a Java application and recievet the updates via GPRS. The content is free, in a sponsership deal by Xerox that sees its logo throughout the service.
“There will be those in the mobile content world who will find this type of deal a little disturbing. They are currently very pleased that consumers appear to associate mobile content with paying – in stark contrast to Internet based content. If the consumer starts being offered quality content for no money, they might get used to it.”
I agree with this assessment, with the proviso that many carriers have almost ulitmate control over what content is sent to the handsets, so it will be interesting to see what they decide is in their best interest.

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