Mobiles to save reality TV? (Reg required)

Say it isn’t so. Although “Reality TV” is receiving predictions of imminent demise from just about everybody, some shows have found the key to success is to engage the audience in the program, through more than just voting someone off. “Far from pulling viewers away from the TV screen, tying in other media “platforms” to programs; websites, video and text messages to mobile phones, emails, significantly increases viewer enjoyment and engagement.” Engaging the audience with a program reverses the trend of the 18-39s to move away from television as entertainment, and while the Web can provide a lot more content mobile phones have the benefit of being used while the viewer is watching the program, and throughout the day. Some programs are offering a service that allows viewers to receive text messages sent by characters on the show.

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