Blog Post

Ring-a-ding bling-bling

Billboard’s ringtone chart is still in the news, and is still dominated by Hip-Hop artists. One thing I thought was particularly interesting was the following quote:
“The top-selling ringtone tends to sell more than three times as much in one week as the No. 1 seller on Billboard’s Hot Digital Tracks chart. In other words, three times as many people are paying up to $2.99 for a snippet of a replica of a song’s melody than are paying 99 cents to download an entire song with full dynamic sound.”
That sounds kind of funny, but it does point out that ringtones are not the ugly cousin of music downloads, but something that is desired in its own right.