There was a time, when a small company made everyone on Madison Avenue sweat. It gave consumers powers to skip through commercials and record television shows, freeing them from the tyranny of a time-bound television experience. It was TiVo, the Che Guevara of the consumer electronics. It started a revolution, which forced companies big and small, from Comcast to Microsoft, to change their digital media plans. It inspired copy cats, and for the first time created a “user defined” technology experience.
It never made money…. infact, it lost money…. tons of it. Still, the TiVoted never stopped loving the cute TV with Antenna ears. Till today. In a desperate bid to stay alive, TiVo which was born out of scorn for commercials sold its soul for a few pieces of silver.
The company is going to insert interactive banner ads when you fast forward through recored television shows. So what they are saying essentially: our ads are better than “networks” ads. Which is baloney. I had been contemplating buying a TiVo this weekend, but I guess my money is going to Microsoft when I do decide to buy a DVR.
I think this is a dark day for TiVo, and this new feature is aimed at pleasing TV Networks and advertisers. I doubt a single customer would ever ask for this kind of feature, and that it happens while you skip commercials just drives the point home. TiVo is no longer TV your way, it’s TV their way. (PVR Blog)
My point exactly: even the lame Comcast VoD service is better than a TiVo with commercials popping up. Next year TiVo plans to help you buy stuff from these commercials. Not a chance. A couple of million TiVo users, I hope will find other options. It is time for the company to start counting its breath. A long time ago, I said, Ta-Ta TiVo. This time the whole planet might agree with me.