More Cell Phone Software Applications Ringing Up Sales

Although the market for mobile applications is exploding, “it’s an incredibly dynamic and a little bit messy market,” said Clint Patterson, vice president of marketing for Handango. This article outlines the difficulties faced by developers of mobile content, particularly that developers have to create different versions of programs for different operating systems, and even for different devices running the same operating system.
The reason for this mish-mash is the mobile handset manufacturers are resisting the introduction of standards, fearing that their business will follow that of computer manufacturers into a commoditized model. They already seem to have lost the first round of the battle, against Vodafone.
They may be cutting off their collective noses to spite their faces. “A healthy software developer market is important for the smart phone industry, analysts say. Many see smart phones as the future of mobile computing. Software developers will drive innovation and sales with compelling new applications.”

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