Indian greeting card purveyors are unconcerned by the increasing trend to send SMSes on holidays, saying the two markets are different.
“It appears, however, that in spite of being competitors, SMSes and greeting cards are not really fighting for the same market pie. For, there seems to be enough space for both of them to thrive.”
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post