SMS on iTV Generating Millions

South Africans are loving the concept of interacting with television via SMS, according to this story. Of particular note: “the “168-characters of fame” concept, in which a viewer can post a message to live TV (for example, displayed in a scrolling bar at the bottom of the screen) by simply sending an SMS, is booming.” I wonder if these are edited before they go on screen? Recent surveys, he notes, show that SMS interactivity could boost TV show ratings by up to 20 percent.

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