Blog Post

Cell phone ring tones put big money on the line

Ringtones are a US$300 million in the US alone. Ring tones are outselling legit song downloads by more than 3 to 1. This seems to be primarily driven by 4 million “active” users, who change their ringtones at least once a month. I would never do that, whenever I change my ringtone it takes me a month to recognise the new sound as someone calling me…