All sorts of speculations are swirling around what will Yahoo do next: become a major media player with original content? According to this story, Yahoo is quietly but aggressively lobbying Hollywood to create programs to be shown exclusively on its network of websites. That is not necessarily a secret, if you look at the recent appointments and changes it has made, and how its Santa Monica office is becoming a hub for all these efforts.
Also, Yahoo has hired former ABC television network Chairman Lloyd Braun to run its media and entertainment group…In an interview, he said he envisioned a programming “mosaic” composed of content from TV networks, such as the NBC series “The Apprentice,” and original material produced expressly for Yahoo.
The business model is unclear, but Yahoo is considering advertising and subscription fees to cover the cost of the programs…
Related:
– Whither Yahoo?
– Yahoo Names Ex-ABC Chairman As Media Head
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