MusicChoice, whose CEO David Del Beccaro is among the smartest skeptics in the industry (and I don’t use that term lightly…he strongly believes the cable companies like Comcast will win out in the long term in digital music and media…not companies like Napster and Yahoo), is launching a series of VOD, online and mobile services. On the VOD side, it is launching music videos, with behavioral ad targeting through cable head-ends, something of a first in U.S.
Besides the tech innovation on cable side, Music Choice will make all of the same content – the custom radio, the music videos and the concert videos – available on a version of its Internet site that will be available only to users affiliated cable operators ISPs, like Comcast.
The company also plans to offer some of its radio stations and videos over mobiles, through with Sprint, and will cost users about $5 a month.
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