Blog Post

MSN Music Signs With Amex

Continuing on the digital-music-as-a-promo-tool theme, MSN Music is tying up with American Express to get MSN members to sign up for Amex cards, and Amex cardmembers to shop on MSN Music.

As part of the arrangement, Amex cardmembers will be able to buy 10 songs from MSN Music and receive one for free. Additionally, consumers who apply and get approved for a Blue from American Express, Delta SkyMiles or eligible American Express Charge will get 10 free MSN Music downloads.

Related: Napster Develops World-Class Promotional Partnerships