Marketing for the Third Screen

Marketers and companies are trying to work out how to get their products onto mobile screens, refered to as “the third screen” after TV and computers. They have some trouble in the US: “because video-enabled cellphones are still uncommon in the United States, many marketers are exploring the use of the third screen with more basic offerings.” Cellphone marketing is predicted to become highly personalized, including custom making TV shows to the individual.

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