UpSnap has launched a 411 service in the US for only a few pennies. “Rather than talk to an operator, users of UpSnap’s Merchant Call Back service will be able to send text messages from their cell phones with the specifics of their search, and will be messaged back with the usual full names, addresses and telephone numbers. Embedded in each text message is a link, which when selected triggers the free call feature. It’s actually two phone calls, both made by UpSnap. The first is to the person or business listed, the second to the inquirer’s cell phone. A virtual bridge connects the two calls.”
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