No, this is not related to any lawsuits: Eric Hellweg believes that since the election season generated a creative outpouring–and enormous amounts of traffic–at sites such as Atom Films and iFilm, this might be the moment the short-form online video came into its own…
What now? The event that drove traffic, the presidential election, will quickly fade into history. How are these sites hoping to hold onto the gains made in the last four months? Harrison says iFilm will soon launch an action sports channel, hoping to capture the grassroots enthusiasm surrounding activities such as skateboarding and motocross. Atom Film’s O’Neill says her company has learned a valuable lesson from its recent success: go topical.
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