Michael Kanellos has an interesting roundup of ways the advertising industry is morphing to adjust to an increasingly jaded and fragmented audience. “Making someone watch ads is doomed,” said Josh Goldman, CEO of Akimbo Systems, which has created a set-top box for video on demand. Interactive advertising is going to be more and more a part of your life, especially in games. At the moment it seems to be restricted to billboards that select ads based on the habits of the player, but I don’t think it will be long before advertisers find a way to get you to interact even more closely with the product – for example a game requires you to get information from a bartender, who gives you the opportunity to buy Budweiser Beer. And of course this will come to your mobile phone as the capabilities of the device continue to improve.
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