The outfit, which sells ads on Weblogs, has enjoyed this year’s burst of interest in political sites, but it needs a post-election plan…
[Founder Henry] Copeland knows the key for his business is diversifying beyond hot-button political issues. Right now, only 30% of his blogs are political, but such pages make up 60% of those Web surfers read. About 40% of the ads themselves are from candidates or advocacy groups.
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