BellSouth, SBC Plan Web Service For Yellow Pages

Update: The companies have formally announced it…

(sub. req.): BellSouth and SBC are creating a joint, nationwide, Internet yellow-pages service, according to WSJ. The two are close to acquiring YellowPages.Com, an independently owned online directory publisher, for slightly less than $100 million…

“This new venture gives us both – the strong consumer traffic from YellowPages.com, SBC’s SMARTpages.com and BellSouth’s RealPages.com websites, plus enhanced local advertising content provided by SBC Directory Operations and BellSouth Advertising and Publishing”…

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