Potential Buzzword Alert

A reminder that, at its most basic, social networking is about making money. Boston-based New media marketing company POPstick is launching POPstick Outburst to produce “social networking marketing” built around the company’s Live Audience dashbord. (Slow-to-load demo here.) Headed by ad vet Steve Dworin, the new group hopes to harness the energy (and the trendiness) of social networking by creating shared-interest communities around brands and consumer goods using a mix including blogs, mapping, chat and shared video. Still not sure if it’s meant to collect people with shared interests and then expose them to a product or collect them around the brand. Either way, it continues the blurring of the lines between entertainment, information and marketing — and the competition for personalized interaction.

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