More on DoubleClick’s Sale: Likely To Be Sold Piecemeal

(sub. req.) DoubleClick, the online ad giant, which is considering a sale, will likely, analysts say, be broken up and sold piecemeal. DoubleClick said it also would consider options such as spinoffs, extraordinary dividends or a share buyback.

A direct-marketing firm or a CRM firm such as Experian could be interested in Abacus, a company unit that provides a database of consumer-shopping information…Rivals such as ValueClick or aQuantive could be interested in some of DoubleClick’s ad-delivery operations…

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