Disney Online’s Video Efforts

An interview with Ken Goldstein, executive VP and managing director of Disney Online, on the company’s video efforts…

“What we’ve seen change is the desirability of that real estate to third party marketers. Whereas before we were putting it out there as entertainment for our guests, now what we’re finding with Motion is that if we provide the story environment, we can then break from the story to provide an advertising message to good effect. People are comfortable with it because it’s similar to TV. We even use some of the same language that you find on television when introducing commercial breaks.”

Comments have been disabled for this post