Content Edges Past Communications in OPA Index

Time spent online viewing content surpassed time spent on communications in September for the first time in the one-year history of the Online Publishers Association’s Internet Activity Index (IAI).

In Sep., content user time share increased by 7.1 percent over August, from 38.3 percent to 41.0 percent. The increase came at the expense other sectors: commerce, which lost 5.8 percent to 15.2 percent; communications, which declined by 4.0 percent to take a 39.8 percent share; and search, which dropped 3.1 percent month-over-month to a 4.0 percent share of time.

How significant is this? I wouldn’t read too much into such micro trends for now…broadband not just increases content consumption, but how we communicate using more richer content.

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