McDonald’s has launched a Monopoly Best Chance Game 2.0 promo through its branches, and a huge array of digital content is being offered as prizes. Look through this page: sites like Sony Connect, Shockwave.com, Jamdat Mobile, Modtones, CBS Sportsline Fantasy Games etc….
Goes on to show that entertainment-related digital content will inreasingly become a promotional tool for marketers..and digital music and games are showing the way…
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