DoubleClick Explores Sale

Online advertising firm DoubleClick, which is suffering from pricing pressures from online advertisers, said it had hired Lazard Freres & Co. to evaluate options that could include a sale of the company. It would also explore a recapitalization, spin-off, share repurchase, or extraordinary dividend as part of the process.

The decision comes just two days after DoubleClick, based in New York, warned its fourth-quarter earnings would fall short of Wall Street expectations, sending it shares down 8 percent to $6.36.

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