– 3 ‘chavs up’ its advertising: (reg. req.): Mobile phone group 3 is tapping into the “chav” phenomenon, modifying its current advertising campaign to include a character complete with Burberry-style peaked cap.
— 3 enlists the power of the jellyfish: It’s all about brand advertising for 3 this season: the beautifully shot ‘jellyfish’ ad contains no references to the technological bells and whistles that allow 3’s users to download video clips or share music files.
— Orange pushes mobile content: Mobile entertainment firm g8wave has launched a range of WAP services for network operator Orange, boosting the operator’s content story among consumers.
— Operators pressed to regulate subscription services for kids: In UK, one of the strongest sales channels for mobile content – subscriptions – is being threatened by firms that trick children into signing up to expensive services that are hard to leave.
— Half Of UK Phones Can Access WAP: The number of handsets capable of sending and receiving an MMS and accessing the internet on their mobile phone has risen rapidly in the last quarter in the UK
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