(via Ringtonia) Wireless companies and record labels see salsa music as the next ring with bling for cellular phones…Industry executives say the demographic is relatively untapped for companies that sell ringtones.
“It’s off the hook,” said Frank Gonzalez, a business development executive at Miami-based Wireless Latin Entertainment. “There’s an important demographic out there that is not properly represented. And while we don’t have the penetration of other companies, we’re carving out a piece of the market in places like Los Angeles, San Antonio, south Florida and Jersey.”
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