Blog Post

Yahoo Emerges Top Bidder in MarketWatch Race

After NYT reported last week that Dow Jones is the leading contender for the race to buy out financial news and info site MarketWatch, The Deal is reporting that Yahoo is emerging as a leading bidder for the company, against the like of DJ and Viacom…

“Deals can break down, but it’s Yahoo’s to lose,” the source told The Deal. “It’s probably more a matter of price, and MarketWatch may want to smoke out other guys into making a bid. But Yahoo has the cash and stock to pull off a deal, and they aren’t afraid to pay a premium.”

This would be new direction for Yahoo, as till now it has been in the aggregation and distribution game. One effort it had in the original content arena, Yahoo FinanceVision, ended up closing last year.

However, don’t count DJ out…Dow Jones executives have said publicly that the company is looking at acquisitions that are the “right fit.”

For all the buzz on MarketWatch’s possible sale, read our dedicated company section