Blog Post

Music’s Brighter Future

The Economist weighs in on digital music etc…big music labels have still the most to lose from the Internet, the story argues.

This paragraph is key: “These days [the majors] rarely develop new artists into long-lasting acts, relying instead on short-term hits promoted in mainstream media. That has turned off many potential buyers of new music. In future, using the internet, the industry will be able to appeal directly to customers, bypassing radio, television and big retailers, all of which tend to prefer promoting safe, formulaic acts. That could give the majors the confidence to back innovative, edgy music. But much smaller independent labels and artist-management firms can do the same, offering them a way to challenge the big firms head on.”