Google, BellSouth Ink Local Advertising Deal

Another blow to yellow page publishers online: Google has authorized BellSouth Corp.’s online Yellow Pages unit RealPages.com to sell Google’s Web search ads to small and mid-sized businesses in the southeastern United States…

Google and rival Yahoo have been expanding their local search businesses with the goal of capturing a significant portion of the multibillion-dollar local advertising market currently dominated by Yellow Pages publishers — who at the same time are working to protect their revenue base.

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