Campaigners Take Messages to Streaming AIM Video

This is very interesting: AOL IM users in battleground states and in the Washington, D.C., metro area are receiving a new kind of campaign advertisement…The November Fund, a 527 group largely funded by the U.S. Chamber of Commerce that claims to be “dedicated to telling America the truth about trial lawyers and their efforts to stop legal reform,” has begun delivering a 30-second video commercial to AIM users by pushing it out while they’re connected. This is the first time analysts have seen this technique, which AOL calls “Buddy Video” in a national campaign.

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