Apple’s U2 ‘Box Set’ A Sign Of Shifting Music Pricing?

In announcing the $149 U2 package, Apple executives stopped well short of saying that the flat-rate pricing era was over. But they did say that more experimentation might be on the way.

“I think it’s a sign that we have arrived, and we can start thinking beyond just making it work, and bringing in customers,” said Apple’s Senior VP of Worldwide Marketing Phil Schiller. Reaching that level of market maturity means companies can start thinking of “new ways” to distribute music, he said.

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