Sony Launches MP3 Walkmans to Counter IPod

Sony has launched its first MP3-compatible flash memory digital music players under the Walkman name, in the latest bid to reclaim the lead in a market it has lost to iPod.

Sony’s new products, the Walkman NW-E99 and NW-E95, play songs in MP3 format as well as Sony’s proprietary ATRAC technology…

The MP3 Walkmans will only be available in Europe. There is no plan at the moment to sell the products in Asia or North America…