ISP’s Broadband Content Portals Strategies

The Yankee Group has come up with a great analysis of the strategies of all major broadband ISPs (BSPs) in U.S., when it comes to content. It also analyzes the build vs buy content decision for these BSPs…

It compares strategies of Adelphia, BellSouth, Charter, Comcast, Cox, Qwest, SBC, Time Warner Cable and Verizon. (The chart in the note illustrates it very well)

Some advice: “Consumers will only use the portal a few times before they decide whether it will become their destination; be weary of making the consumer feel they are being sold additional services. Roll out pay services slowly. Use promotions to make the consumer comfortable. Determine a pricing structure road map before the paid content services begin deployment.”

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