Blog Post

WSJ.com Considering Ad-Supported Site?

WSJ.com will open up its entire site for a week, in an effort to give non-subscribers a taste of the content..that was revealed last week. Some more info on it in this story…

The official line is getting more subscribers, but media analysts say WSJ.com may want to test out being an ad-supported site.

“By opening it up, you start to see what kind of traffic you can get,” said Aditya Kishore, an analyst at research firm The Yankee Group. “Once you have a sense of the traffic you would get as a free site, then you can translate that to value for advertisers.” I doubt it would do something that radical, though portions might be opened up after the test…