Amazon.com’s right mix of commerce and content (entertainment, in this case)…What Amazon is creating, ultimately, is “pull” media — entertainment as marketing. This is the kind of messaging that’s going to succeed in today’s niche-focused, consumer controlled environment.
Some good examples of consumer-being-in-control-of-media (or at least demanding control and entertinament from it) meme…
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post