Vodafone readies 13m GBP activity to back launch of 3G

In UK, that is…Branded Vodafone Live! 3G, the next-generation service will offer video calling, film and music content and Premiership football highlights…Advertising by Vodafone roster agency J Walter Thompson will build awareness of the technology, but also reinforce the fact that 3G will be available through the existing Live! service.

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