SMS Is Still Mobile Data King on GSM

Nearly halfway through the first decade of the twenty-first century, and all the big mobile operators in Europe are heavily reliant on messaging (the bulk being SMS) for their non-voice revenue, according to this story…But just because SMS is not a “glamorous” service, it shouldn’t necessarily be devalued or even seen as an embarrassment. It is fantastically successful and can reportedly have gross margins in excess of 90 per cent….

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