Individualization of Content For Newspapers

Vin Crosbie’s speech at the Associated Press Managing Editors annual conference, earlier last week…

A quote: “A major difference between print and online however is that print editions are truly profitable. Today, most online editions also say they are profitable, but aren’t…half of that percentage was simply accounting transfers from print to online. “Upsells” by the print edition’s classified ad takers. Revenues not from people who specifically wanted their classified ad online. Take those transfers away and hardly any U.S. newspaper website is ‘profitable.‘”

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