Ballmer, AMD and Me

Okay chest pounding and self congratulation that is something which needs to be left to basketball players, ESPN anchors and Hollywood types. Reporters should never ever congratulate themselves about anything they have done in the past. But what the hell, I am going to be shameless about it. AMD, Microsoft and everyone else has finally come around to realizing something I have been saying for the longest time. Here is my Op-Ed, People’s PC and what I wrote:

Technology’s biggest opportunity that is staring them in the face. It is what I call a Massputer a computer that costs $300 for the computing hungry masses in emerging economies like India, China and Brazil. Users of this massputer should be able to do basic tasks like writing documents, Internet surfing, email and perhaps some business-related tasks like data entry. There are nearly four billion people who live in these emerging markets and assuming that only 10 per cent of them can afford $300 it is still a market of 400 million.

  • Ballmer: We need a $100 PC : One way to stem piracy is to offer consumers in emerging countries a low-cost PC, Ballmer said. “There has to be…a $100 computer to go down-market in some of these countries. We have to engineer (PCs) to be lighter and cheaper,” he said.
  • AMD plans to start shipping the low-cost PCs soon after the model’s Oct. 28 release, is calling the new machine the Personal Internet Communicator. It will cost $185 just for the computer, and $249 for both the computer and a 15-inch monitor.

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