This is an interesting launch: A new startup ThirdScreen Media launched Monday with the debut of its wireless ad-serving technology, its wireless media planning tool, and its mobile marketing ad network.
Unlike most U.S.-based mobile ad companies, which focus on SMS, ThirdScreen Media is pursuing a display advertising model. Its proprietary ad-serving and tracking technology, M-Spot, delivers ads to WAP sites and to downloadable applications, including those in the J2ME and BREW formats.
The company has put together a network of publishers, including Nascar.com, MSN, Atlas Mobile, Scoreline.TV, and Wirejack, where it can serve ads on behalf of marketers. Currently, that network serves 15 million impressions per month in the U.S. and 50 million per month worldwide, the company says…
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