The Reach of Viral Video

(via Buzzmachine): Why is CNN.com not hosting the video clip of John Stewart due on Crossfire? It is the the number one streamed video over at iFilm…About 400,000 people have viewed the 13 minute clip, far more than viewed the clip in real time on CNN.

Jeff: There’s no harm, there’s only the opportunity to have the audience promote and distribute your brand and content for you.

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