Starz COO Robert Clasen on Movies and Beyond

A great inteverview with Robert Clasen, president and COO, Starz Encore Group, about increased competition, the promise of both video on demand and Internet protocol delivery of movies and the need to work with affiliates to sell the products that the younger demographic actually wants.

“IP for all of the affiliates is where they’ll be headed, so we have to be out there early to market with IP. You get a few arrows in your back, but they’re worth it because that’s where everybody’s going. We’ve future-proofed ourselves by securing those rights, and in doing that we can see continued steady growth in our core business and a chance that by 2006, I would expect, all of our affiliates–if they have the proper infrastructure and DRM–should be delivering Starz IP products in their networks.”

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