Buy.com Buys Social Networking Site Metails

Buy.com, the online retail site, has bought out a small Boston based social networking startup called Metails.com. The rationale: “The resulting acquisition will further expand Buy.com’s reach to young, tech-savvy individuals for whom word-of-mouth is key to discovering hot trends.”

Founded in 2003, Metails has created an online community where users create pages that outline specific interests, favorite products, and other facts about themselves. Users can then search the Metails database for other individuals that have similar product and lifestyle interests.

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