Targeted TV Advertising Catches Interest

Targeted advertising on TV is getting major interest from VCs now…Most cable operators plan to make household-level TV advertising available in the 2006 to 2008 timeframe, industry experts say.

Dan Nova, a managing general partner at Highland Capital Partners: “If I were to factor what TV advertising may be like in three to five years, I think today’s concept of producing blanket TV ads will be analogous to dropping leaflets out of an airplane.”

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