NY Times Stops Reporting Online Earnings Separately


Which is fine for them, maybe, when they think that it “reflects the Company’s organizational structure and its business strategy, which emphasizes a multiple media platform approach pursuing both audiences and advertisers within the markets in which the Company competes.”

The company still gives out its monthly ad growth data: online ad revenues increased 28.4% for September 2004 compared with the same month last year, due to strong growth in display advertising and in all classified advertising categories. For Q3, Internet ad revenues rose 32 percent…

But for me as a journalist, I need granular data, and it sucks…it also undermines the growth of the industry, in my opinion, as it still needs validation and other numbers from a site like NYTimes.com…will OPA do something about this?

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