A case study on how The New England Journal of Medicine has had success in charging for content…using a hybrid model.
NEJM has been doing some innovative things with delivering info on the PDAs as well… A subscriber can use a wired or wireless PDA, or other handheld devices, to access full texts of the current NEJM plus the archive of all articles back to 1996, arranged in 51 topics. A subscriber can also use a PDA to request a PDF of an article (including medical imagery) be e-mailed to his PC.
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