Reuters Targets China In Digital Media Push


Reuters has created a new role of head of consumer media for China…the head will lead the marketing and development of Reuters products for the consumer online, mobile and TV markets in China. Unlike Reuters’ core customers working in the financial markets, who pay substantial subscription fees, the company will target private investors and business professionals with its new offerings.

Chris Ahearn, the president of Reuters media division, said: “You could call this Reuters ‘lite’ for a new audience.”


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