Web Industry Still Flies Blind On Traffic Metrics

A scathing criticism of the web industry to come up with traffic metrics which are reliable…Comscore and Netratings are the culprits, this story says.

As a result, every month web publishers are left wondering exactly how many people visited their sites…This is no way to run an $8 billion industry.

“Until one or both of them can come up with a consistent, accurate methodology to measure traffic, companies should simply refuse to do business with them.”

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