Opening Up The Times

martin_nisenholtz.jpgMartin Nisenholtz, CEO of NY Times Digital, speaking at Web 2.0 Conference: The notion of opening up the Times…we’re in the middle of that…we want to explore this idea: anyone can use our stuff in API format to build their own things…We need to figure out how to get paid for that…we’ve done a pretty good job in the past and we can do it now…

Portal Envy (offer e-mail and other things): As a media company, you’re locked in, as users don’t expect you to do that. In some ways the paper has more of a license to do that…it is the toughest problem we have…Yahoo has a license to do whatever they want with their brand..we are restricted that way…

We have a massive UI (user interface) problem…[he mentioned this in context of trying to drive website users to multimedia/Flash presentations] we’re going to take a crack at that next year. How do we expose all of this content: part of it is by opening it up: by letting other people expose it. [They–presumably meaning bloggers–use a Times multimedia piece in their context and they can use it]

I don’t think we can solve the UI problem on our own..the UI problem is the Web itself, it is not just some homepage…

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