Keep cell phones simple, says Cap Gemini

Cap Gemini VP Kieren Sheedy said at a conference that users would gladly trade in advanced features for simpler devices and easier payment options, according to their research. While operators consider video, picture messaging and other data services their primary means of competing in the market, 73 per cent of users don’t consider those options important..
Some 40 per cent said they would be satisfied if they were only able to pay their bills with their phone, and 36 per cent said they would be happy if their only data feature was online purchasing.

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