This is a strange turn for Java, but parent Sun has tied up with mtvU (the university version of MTV) to promote the Java powered products and services, geared mainly towards mobile content and online Java games…
The company is promoting Java.com as the destination for such content and entertainment services…
The Java Powered brand will be featured in online banner ads for mtvu.com and television commercials that will air on the mtvU campus network during tour-related programming in November.
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